Spring-Summer 2007 at Ego.

El Ego is the apple of Pelonio´s eye. Our passion for innovative experiences, coupled with our interest in fashion, inspired us to create a forward looking platform for young, up and coming designers in Madrid to showcase their designs. Where some may have been satisfied with just a niche market attending such event we wanted to create an extravaganza everyone would sit up and take notice of. We wanted our fashion shows to express ourselves, the designers and to give an insight into what the future of such fashion holds. We introduced our vision to Cibeles Madrid Fashion Week, and after ten editions parading next to some of our national star designers, it is reasonable to say that an image speaks louder than words.

September 2006

El Ego’s second edition consolidated itself by pitching a fashion weekend where we created a total of twelve catwalks complete with a showroom open to the public. Sixty designers not only had the opportunity to exhibit and sell their collections but also got to meet and interact with the consumer. The music became another innovative success of the weekend with live bands accompanying the guests and designers all day long.

Our designers:

Beachcouture
Natalia Culebras
Ekaitz Arruti
Potipoti
EBP
Martin Lamothe
Mariem Cañizares
Id 02
Igor Alustiza
Rubén Gómez

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® PELONIO