Autumn-Winter 2008 at Ego.

El Ego is the apple of Pelonio´s eye. Our passion for innovative experiences, coupled with our interest in fashion, inspired us to create a forward looking platform for young, up and coming designers in Madrid to showcase their designs. Where some may have been satisfied with just a niche market attending such event we wanted to create an extravaganza everyone would sit up and take notice of. We wanted our fashion shows to express ourselves, the designers and to give an insight into what the future of such fashion holds. We introduced our vision to Cibeles Madrid Fashion Week, and after ten editions parading next to some of our national star designers, it is reasonable to say that an image speaks louder than words.

February 2007

One year after El Ego´s second Winter Fashion Show it had established itself as an essential platform for young fashion designers in Spain to exhibit on. Designers such as Krizia Robustella and Roberto Piqueras started their journey here as a reference to alternative fashion. The catwalks grew with every show and, as in previous shows, El Ego continued to enjoy the support of L'Oreal Paris, V&T and Mazda. In this way Pelonio provided an innovative platform for the sponsors to promote themselves whilst continuing to support young designers.

Our designers:

EBP
Roberto Piqueras
The Mystic Onion
Sinpatron
Diezcampaña
36º by Sara Coleman
Solitas
Berzeuse
Martín Lamothe
Krizia Robustella

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® PELONIO