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pelonio PELONIO El Ego IV
2007. Fashion Show
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proyecto pelonio We delivered:
Self-initiated project
Art direction
Print design
Web / Interactive
Advertising
Photography
Interior and set design
Event management
Logistics
Casting
Attendee gathering
Sponsorship management
...

Spring-Summer 2008 at Ego.

El Ego is the apple of Pelonio´s eye. Our passion for innovative experiences, coupled with our interest in fashion, inspired us to create a forward looking platform for young, up and coming designers in Madrid to showcase their designs. Where some may have been satisfied with just a niche market attending such event we wanted to create an extravaganza everyone would sit up and take notice of. We wanted our fashion shows to express ourselves, the designers and to give an insight into what the future of such fashion holds. We introduced our vision to Cibeles Madrid Fashion Week, and after ten editions parading next to some of our national star designers, it is reasonable to say that an image speaks louder than words.

September 2007

Krizia Robustella´s collection confirmed itself as an indispensable landmark in El Ego’s second Summer Fashion Show. The reappearance of Gómez and María Escoté´s debut line created great expectations amongst both the media and attendees. Despite this, it was the Showroom that stole the limelight at the show with the performances by Sr. Chinarro and Grupo de ExpertosSolyNieve.

Our designers:

Beachcouture
María Escoté
Gemma Degara
Juanmabyelcuco
Elisa Madina
Sinpatron
Antiatoms
Natalia Culebras
Krizia Robustella
Gómez

...

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