Autumn-Winter 2011 at Ego.

El Ego is the apple of Pelonio´s eye. Our passion for innovative experiences, coupled with our interest in fashion, inspired us to create a forward looking platform for young, up and coming designers in Madrid to showcase their designs. Where some may have been satisfied with just a niche market attending such event we wanted to create an extravaganza everyone would sit up and take notice of. We wanted our fashion shows to express ourselves, the designers and to give an insight into what the future of such fashion holds. We introduced our vision to Cibeles Madrid Fashion Week, and after ten editions parading next to some of our national star designers, it is reasonable to say that an image speaks louder than words.

February 2010

For the first time El Ego had its own exclusive set design, created to have an identity that clearly differentiated it from the rest of the catwalks in Cibeles. Pelonio designed the runway using a triangle mirror as one of the main elements to bring more depth to the stage and where at the same time the model and logo of the designer would be seen reflected. The triangle forms of the runway and the mirror was designed to give a swing to the catwalk from the press area´s point of view. After María Escoté´s debut on the Cibeles catwalk she opened up her own store in Madrid. American Pérez takes the L’Oreal Award for the Best Collection.

Our designers:

Sara Coleman
Beba’s Closet by Belén Barbero
Cati Serrà
Georgina Ordinas
Anjara
Solitas
Isabel Mastache
Carlos Doblas
Maya Hansen
American Perez

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® PELONIO