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pelonio PELONIO ON Rock n' Fashion
2009. Gigs and fashion show
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proyecto pelonio We delivered:
Self-initiated project
Corporate identity
Art direction
Print design
Web / Interactive
Advertising
Photography
Moving image
Interior and set design
Event management
Location scouting
Logistics
Casting
Media communications
Sponsorship management
...

'Rock sister' versión of Pasarela de Móda Cálida Gran Canaria.

Pelonio created and implemented the concept for the Canary Islands to host the “Rock sister†version of the Gran Canaria Fashion Show. The catwalk brought together local designers whilst the live rock music gave it that little extra distinguishing flavour.

ON Rock'n'fashion Moda Cálida 2009

The second show of ON had the honour of taking place at the unique Espacio Sotavento. The spectacular set design with the catwalk on the marine made a perfect contrast to the urban scenery.

ON Rock'n'fashion Moda Cálida 2008

The first show took place in two exceptional locations; El Gabinete Literario and Plaza de Santa Ana. Designs by Juan Roga, Aurelia Gil and Carlos Diez, with live music performances by 'The Good Company' and 'Spam' as the backdrop, created the perfect finale to the fashion show.

Campaign created in collaboration with: Jotateam

Photo: Chus Antón

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