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pelonio PELONIO Pasarela de Moda Abierta Murcia
2011. Fashion Show
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proyecto pelonio We delivered:
Creative direction
Print design
Advertising
Interior and set design
Event management
Logistics
Casting
Attendee gathering
Media communications
Social Media
...

Besides the official scene, the city of Murcia offers the best platform for upcoming fashion in Spain.


New talents from different European countries gather every year in Pasarela de Moda Abierta, displaying its most unconventional side and aiming to establish themselves within the industry.

2011 Edition

In addition to our usual assignment of planning, producing and managing the entire event, this year we were also commissioned to design the promotional identity. Bear in mind that “Abierta†means “Open†in Spanish, in case you are wondering about the graphic approach.

The event took place in an overwhelming venue: Teatro Circo de Murcia, a remodeled old theatre that slickly displays the heritage of its architecture. A captivating framework where we could see exciting proposals by students such as Leandro Cano, as well as other new talents like Bibian Blue or Ida Johanson among others. The London based brand Victim Fashion St. by Mei-Hui, was the show that closured the tenth edition of Pasrela de Moda Abierta.

...

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