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We delivered: Art direction Print design Web / Interactive Photography Moving image Interior and set design Event management Location scouting Logistics Attendee gathering Social Media ... Paint war party for the presentation of Swatch´s new “Colour Codes†2010 Spring collection. In this collection, Swatch recovered the usage of plastic and colour, as a tribute to their beginnings in the 80`s. Plastic as one of the main elements to embrace the set design, for the final explosion in form of a battle of colour, between the attendees. A microsite specially created for the occasion, slowly revealed instructions, weeks before the party.
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® PELONIO |
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