Management of Mercedes-Benz sponsorship at Madrid Fashion Week September 2011.

For the first time, the car brand counted on a unique and exclusive space. The set design was inspired on the philosophy of german cars, including the outstanding brand elements, a prototype of the latest Mercedes-Benz Class A and a model exclusively designed by Agatha Ruiz de la Prada, who integrated the brand in the fashion context in a very creative way.

A big screen was broadcasting live shows during the week. As in a ‘reality show’, some people selected among the visitors were able to enjoy a filmed drive in a Mercedes acompanied by the star designers of Madrid Fashion Week.

Mercedes-Benz succesfully arrived as one of the most important sponsors and an unavoidable reference of the catwalk.

Photos by: Nacho García

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